Magellan Digital Solutions

HUGH WITKOWSKI / MAGELLAN DIGITAL SOLUTIONS

GTM engineering
& RevOps.

I build and run outbound, CRM and lifecycle systems for B2B teams.

I handle strategy and implementation, from account research to sales follow-up. Work with me on a defined project or as your fractional GTM and RevOps lead.

Book a call with HughSee client work
WHAT I BUILDStrategy → implementation → operation
01 / OUTBOUND
  1. Find accountsResearch + enrichment
  2. Run campaignsEmail + LinkedIn
  3. Route repliesQualification + follow-up
02 / REVENUE OPERATIONS
  1. Capture interestForms + product data
  2. Qualify & assignCRM rules + ownership
  3. Follow upTasks + sales handoff
03 / LIFECYCLE
  1. Track activityEvents + customer history
  2. Segment usersBehaviour + account fit
  3. Re-engageMessages + sales outreach
Data qualityReportingDocumentation

CLIENT EXPERIENCE

TryHackMeUX PilotUpshiftBitluxFjord Wellness

01 / CONSULTING SERVICES

Strategy, implementation
and ongoing ownership.

Bring me in to launch outbound, rebuild your CRM, connect product data to sales, or take responsibility for the systems your revenue team uses.

01 / GTM ENGINEERING

Outbound &
sales qualification

Define target accounts, build research and enrichment workflows, launch campaigns and connect replies to sales follow-up.

  • Account research, scoring and segmentation
  • Clay workflows, email and LinkedIn campaigns
  • Product activity → company context → sales tasks
See the UX Pilot build
02 / REVENUE OPERATIONS

CRM &
sales workflows

Rebuild the CRM around how your team sells. Fix the data, define ownership and automate the follow-up.

  • HubSpot architecture and pipelines
  • Lead routing, qualification and task automation
  • Attribution, reporting and team handover
See the Bitlux rebuild
03 / LIFECYCLE

Activation &
customer retention

Use product activity and customer history to decide who needs a message, a sales conversation or a reactivation campaign.

  • Event tracking and lifecycle segmentation
  • Onboarding and re-engagement journeys
  • Customer.io, data flows and performance reporting
See the Upshift systems
Tools I’ve used in client workHubSpot · Clay · Apollo · HeyReach · Customer.io · PostHog · BigQuery · Smartlead · Claude

02 / CASE STUDIES

Client work,
in detail.

The scope, implementation and results from five client engagements, with recommendations from the people I worked with.

Cybersecurity training · B2B SaaSCASE / 01

Fractional GTM & RevOps LeadOngoing engagement

CRM operations, account research and deal intelligence.

I work across inbound qualification, account research, automation and reporting. I review HubSpot and Gong history to identify buyer requests and sales follow-ups.

  • Developing inbound qualification, handoffs and follow-up workflows.
  • Researching and enriching accounts for outbound and expansion targeting.
  • Reviewing call and CRM evidence to surface buyer requests, qualification gaps and follow-up priorities.
Current workInbound · Outbound · Expansion · Deal intelligence

THE BUILD

Account research
  1. Company records
  2. Research & enrichment
  3. Sales account lists
Deal intelligence
  1. HubSpot + Gong
  2. Evidence review
  3. Deal brief & next step

HubSpot · Gong · Claude · Slack

Read the Deal Intelligence case study
AI design softwareCASE / 02

Head of GTMMarch–September 2026

Built the GTM systems and worked on product growth.

I stood up HubSpot, built the sales and qualification workflows, and worked on growth experiments for UX Pilot’s self-service product.

  • Designed CRM pipelines, sales follow-up and qualification across a 150k-contact build.
  • Built Clay workflows for inbound qualification, website-visitor outreach and outbound research.
  • Connected product and company context to sales actions, supported by cohort analysis and recurring GTM reporting.
$5Mproduct ARR during the engagement
150kcontacts across the CRM and qualification build
10kactive product users

THE BUILD

Outbound
  1. Research & fit
  2. Enrich & segment
  3. Campaign & follow-up
Product → sales
  1. Enquiry / payment
  2. Company + usage data
  3. HubSpot qualification

Clay · Apollo · HeyReach · HubSpot · PostHog · Claude

“He was able to move between identifying commercial problems, developing a plan, and building the systems needed to put that plan into practice.”
Renato Skrgulja
Renato SkrguljaCo-founder & CMO, UX Pilot
US labour marketplaceCASE / 03

Marketing Operations LeadJuly 2021–February 2025

Built and ran enterprise outbound and worker lifecycle campaigns.

Two sides of one marketplace: bring in employers, then activate and retain the workers who fill their shifts. I owned the connected marketing operations across both.

  • Built enterprise outbound with regional routing, deal creation and follow-up for the sales team.
  • Built event-based worker onboarding, job matching and re-engagement in Customer.io.
  • Connected Segment, BigQuery and reporting to manage lifecycle segments and campaign performance.
30k+B2B emails / month over 12+ months
12+US regions supported
200k+worker lifecycle users

THE BUILD

Enterprise demand
  1. Apollo accounts
  2. Lemlist outreach
  3. HubSpot sales routing
Worker lifecycle
  1. Segment events
  2. BigQuery segments
  3. Customer.io journeys

Apollo · Lemlist · Zapier · HubSpot · Segment · BigQuery · Customer.io · Metabase

“His technical proficiency with platforms like HubSpot, Customer.io, and Google Analytics, combined with his strategic mindset, made him a key asset to our growth initiatives.”
Alex Pantich
Alex PantichPresident, Upshift
Private aviation · US & EuropeCASE / 04

Fractional GTM & RevOps Lead10-month engagement

Rebuilt HubSpot and the sales follow-up process.

Fragmented pipelines and manual follow-up were leaving high-value opportunities without clear owners. I rebuilt the CRM and connected outbound, sales tasks and repeat-client campaigns.

  • Rebuilt Jet Card, Member Services and outbound pipelines; fixed routing and deal ownership.
  • Added source attribution, client spend and flight-frequency data to support segmentation.
  • Built task escalation, quote follow-up and post-flight reactivation workflows.
190+legacy deals structured for follow-up
350+automated tasks deployed
50+outbound leads in month one

THE BUILD

Sales follow-up
  1. Deal stage & activity
  2. Timed task / escalation
  3. Assigned salesperson
Client lifecycle
  1. Flight history
  2. Client segment
  3. Nurture & reactivation

Clay · Apollo · Lemlist · HubSpot

“What stood out was his ability to take a loosely defined commercial problem and work through both the strategic and technical sides without needing much oversight.”
Enrico Sacchetti
Enrico SacchettiExecutive Vice President, Bitlux
Luxury wellness products · AustraliaCASE / 05

Fractional GTM & RevOps Lead9-month engagement

Built outbound from targeting through sales handover.

Fjord needed a repeatable way to reach business buyers and manage follow-up. I built the outbound engine and HubSpot workflows, then handed the system over to the team.

  • Built campaigns for gyms, architects, recovery and wellness businesses using Apollo and Smartlead.
  • Rebuilt HubSpot lifecycle stages, business and consumer segmentation, qualification and source reporting.
  • Delivered campaign templates, SOPs and video walkthroughs so the team could run the system.
60qualified outbound leads in month one
Up to 12%reply rate in key segments

THE BUILD

Outbound to sales
  1. Apollo prospect lists
  2. Smartlead outreach
  3. HubSpot qualification
Team handover
  1. Working campaigns
  2. SOPs & walkthroughs
  3. Run by the team

Apollo · Smartlead · HubSpot

“He also improved our HubSpot architecture, pipelines, workflows, reporting, and follow-up processes, connecting outbound, CRM, and sales execution into one clear operating system.”
Daniel Christiansen
Daniel ChristiansenDirector, Fjord Wellness

HAVE A SIMILAR PROJECT?

Let’s scope the work for your team.

Discuss your project ↗Choose an engagement ↓

WAYS TO WORK TOGETHER

Choose the support
you need.

Choose a diagnostic, a defined build or ongoing fractional support.

SPECIALIST OFFER / DEAL INTELLIGENCE

Find the follow-ups
in your deal history.

Review CRM records, calls and selected deal files together. Get a prioritised brief for each deal: the buyer’s position, the evidence and the next step for your team.

Explore Deal Intelligence
FROM RECORDS TO DEAL REVIEW
  1. 01
    Gather the history

    CRM · calls · selected files

  2. 02
    Check the evidence

    Buyer requests · timing · later activity

  3. 03
    Give the rep a next step

    Action · reason · owner · timing

Hugh Witkowski, founder of Magellan Digital Solutions

YOUR CONSULTANT

I’m Hugh.
I do the build.

I’ve led GTM at UX Pilot, owned marketing operations at Upshift and delivered RevOps and outbound projects for private aviation, wellness and B2B SaaS teams.

You work directly with me on the commercial decisions, technical setup and day-to-day delivery.

Connect on LinkedIn ↗

PRACTICAL DETAILS

Before
we start.

Can you work with our existing tools?

Yes. I review the current setup first. We agree which systems to keep, fix or replace as part of the scope.

Do we need a diagnostic first?

It helps when the problem or solution is unclear. If you already have a defined implementation, we can scope that directly.

What do you need from our team?

A business objective, an internal contact and access to the systems and data in scope. We agree these before the work begins.

What happens after the build?

I provide documentation and walkthroughs for your team. I can also stay on for ongoing operations and improvements.

START WITH A CONVERSATION

Let’s talk about
your project.

WE’LL COVER

Your goal, the current setup and where the work is getting stuck.

USEFUL CONTEXT

Your tools, the team using them and any work already underway.

AFTER THE CALL

We decide whether you need a diagnostic, a build or ongoing support.

Send a short brief by email or book an introductory call.

Book an introductory call Prefer email? hugh@magellandigitalsolutions.com ↗
CLIENT REFERENCE · EXCERPT

Renato Skrgulja

Co-founder & CMO, UX Pilot

“Hubert brought a strong combination of strategic thinking and hands-on execution to the role. He was able to move between identifying commercial problems, developing a plan, and building the systems needed to put that plan into practice.”

“His work included HubSpot and CRM architecture, lead qualification, outbound and account-based campaigns, automation, and reporting.”

Selected passages from the client’s reference letter supplied to Magellan.

CLIENT REFERENCE · EXCERPT

Alex Pantich

President, Upshift

4 February 2025

“His technical proficiency with platforms like HubSpot, Customer.io, and Google Analytics, combined with his strategic mindset, made him a key asset to our growth initiatives.”

“Beyond his technical skills, Hubert demonstrated exceptional leadership and cross-functional collaboration abilities. He worked closely with teams across product, sales, and operations, ensuring seamless marketing execution aligned with broader business objectives.”

Selected passages from the client’s reference letter supplied to Magellan.

CLIENT REFERENCE · EXCERPT

Enrico Sacchetti

Executive Vice President, Bitlux

“What stood out was his ability to take a loosely defined commercial problem and work through both the strategic and technical sides without needing much oversight.”

“During the engagement, he restructured key parts of our HubSpot setup, improved pipeline and ownership logic, introduced more reliable attribution, and built automation around sales follow-up and legacy opportunities.”

Selected passages from the client’s reference letter supplied to Magellan.

CLIENT REFERENCE · EXCERPT

Daniel Christiansen

Director, Fjord Wellness

1 February 2026

“He also improved our HubSpot architecture, pipelines, workflows, reporting, and follow-up processes, connecting outbound, CRM, and sales execution into one clear operating system.”

“Hubert was reliable, easy to work with, and produced clear documentation and handover materials. I would confidently recommend him for senior GTM, RevOps, HubSpot, or revenue systems work.”

Selected passages from the client’s reference letter supplied to Magellan.